Data capture is the act of collecting and managing information about your customers, clients or potential prospects. Companies capture data for several reasons, but most commonly as a way of understanding and segmenting their customer base and using this information to shape future marketing and business strategies. People are often unwilling to give out their […]
After a successful Transport Card Forum 2015, Cammax are excited to announce we have partnered with Smart Ticketing and Payments Conference 2015 which will be taking place in Bishopsgate, London on Tuesday 24th November. Smart Ticketing and Payments Conference is the brainchild of Eurotransport magazine, and will bring together ticketing leaders from all over Europe […]
Public transport has long been relied on by UK residents for daily travel, from the dreaded morning commute between cities to inner city travel via bus or tram. Despite the fact it is a necessity in many of our lives, there is often a general consensus of frustration at how inefficient some public transport modes […]
Omnichannel is the buzzword of the 2010’s, with marketers, businesses and retailers alike working towards creating an omnichanel experience in the hope of building a brand community and, in return, huge revenue. The concept of being on several platforms is not a new thing; the need for brands and businesses to be available across multiple […]
Good customer service is the key to the success of any business, so as 2015 closes to a draw we take a look at key trends which have emerged over the past 11 months. As technology evolves, so will customer service but it is likely that we will see this trends carry through in early […]
In a world where contactless payment was only created within the past five years, it seems scary to think that we could be within reach of a cashless society but it seems that it is not as far away as we think. The news lately has been filled with Sweden’s move towards a completely cashless […]
Transport Card Forum has been running since 1997 after being set up by Smartex on behalf of the UK Department for Transport (DfT). The TCF is a membership based association open to all those involved in transport applications of smart cards and smart customer media within the UK. This year, the conference’s theme is […]
EPOS systems are increasingly infiltrating the world of commerce, with more industries deciding to replace their old fashioned till systems with digital counterparts. EPOS software can be implemented at till points, on tablets, computers and in free-standing kiosks, and can be made to be staffed or self-service. Whichever form of EPOS you choose, you will […]