It has been an exciting 2015 here at Cammax, with plenty of exciting opportunities and collaborations to keep us busy. We’ve blogged our way through the year, keeping you up to date with industry news, as well as what we have been getting up to ourselves. Of course, we’re sure it’s been a busy year […]
There are many definitions for customer loyalty, but essentially it is an attitude customers have which sees them favour a brand or product over all others. It’s built up when customers have consistently positive experiences with the brand or product; this could be because of service, quality, convenience or even simply familiarity and comfort. There […]
Interactive kiosks have rolled out across all sectors in our everyday lives; they speed up our queuing times, provide information, allow us to carry out purchases and deliver customer service, among other uses. New York City is currently leading the way in utilising the benefits interactive kiosks offer in new and innovative ways with the […]
Millennials, or Generation Y, is the largest single demographic, which gives them significant purchase power and puts them at the forefront of most business markets. Because millennials are used to growing up in a diverse culture with instant access to information and a multitude of options to choose from, they are much harder to build […]
Data capture is the act of collecting and managing information about your customers, clients or potential prospects. Companies capture data for several reasons, but most commonly as a way of understanding and segmenting their customer base and using this information to shape future marketing and business strategies. People are often unwilling to give out their […]
After a successful Transport Card Forum 2015, Cammax are excited to announce we have partnered with Smart Ticketing and Payments Conference 2015 which will be taking place in Bishopsgate, London on Tuesday 24th November. Smart Ticketing and Payments Conference is the brainchild of Eurotransport magazine, and will bring together ticketing leaders from all over Europe […]
Public transport has long been relied on by UK residents for daily travel, from the dreaded morning commute between cities to inner city travel via bus or tram. Despite the fact it is a necessity in many of our lives, there is often a general consensus of frustration at how inefficient some public transport modes […]
Omnichannel is the buzzword of the 2010’s, with marketers, businesses and retailers alike working towards creating an omnichanel experience in the hope of building a brand community and, in return, huge revenue. The concept of being on several platforms is not a new thing; the need for brands and businesses to be available across multiple […]